Graphic Design

 Google title rewriting

Google title rewriting, the most discussed topic in 2022. Several studies show that Google is rewriting 60%, 70%, or even 80% of a site’s titles. A recent study shows google rewriting 58% of all titles, and to be fair many of these are minor rewrites such as adding a brand name in a title. While in some cases these Google rewritings cause significant impacts. But both these cases can be very frustrating for the writer who has put effort and time into writing the finest article and blogs.

Google often has fine reasons for changing the titles, which they have documented for all to read but these rewrites can change the accuracy, marketing, legal or plain aesthetics that you have put into your site’s articles. You don’t want to see your masterwork being rewritten in the search results.

Now the question is, what makes Google rewrite my blog titles and how can I stop it from happening?

Try to evaluate those Google title rewrites, you will learn more about the reasons that Google has and you can fix them. Is my title too long? Am I not using appropriate keywords? Do I have fluff in there that is not suitable?

Graphic Design

Graphic designing has become an essential element of every industry from the past decade. This whole concept of digital marketing is based on graphic designing. Nowadays, people find visual representations of ideas and stories far more appealing than those of verbal or written.

Remove the fluff

Here we are talking about the SEO fluff that you add in your articles which may be those flowery keywords or those descriptions e.g. “I was walking back home from work thinking just about the dinner.” Well, we are finding that these descriptions and keywords may not be necessary and in fact, they can be disadvantageous to your SEO. We have researched and studied this topic and by removing much of this fluff in category descriptions, we saw an increase in traffic.

Google keeps on getting better and improving to give better results and experiences to users. For this purpose, Google creates and changes algorithms and it also removes the fluff from title tags. The more your website is directly engaging with the audience by providing to the point and clear answers to their queries, the more it is benefited and such websites seem to be awarded by Google.

So we recommend you experiment with losing fluff in 2022.

user experience

Your target audience when they log on to your website must be given the best possible user experience. This ensures that they will come back to your site and even recommend it to others they know. To improve the user experience you can make several changes and improvements to your website which include enlightening your site structure. Everything on your site should be neatly organized and easy to find so that your customers can navigate easily without being lost.